With the enhancement of lifestyle and health awareness, more and more young consumers in Southeast Asia are giving up traditional cigarettes in favor of vapes and HNB (Heat Not Burning) products. According to the latest study by Milieu Insight, the user group under 35 is driving this transformation, with flavor diversity and competitive pricing as the major motivating factors.
This research covers Singapore, Malaysia, Vietnam, the Philippines, and Indonesia, involving over 18,000 legal-age adults. The results show that young people’s acceptance of vapes far exceeds that of older smokers. This also reflects a rapidly growing Southeast Asia vape market—especially among the core demographic of 20 to 35-year-olds.
Why Do Young Consumers Choose Vapes?
The report indicates that flavors like fruit and mint are the most popular among alternative nicotine products. In addition, attributes such as being “more affordable,” “better tasting,” and “easier to use” make vapes very attractive. For instance, the SP2S vape brand has won favor among young users with its high-quality flavor profiles and technological innovation.
One of its best-selling products, SP2S URANUS Pod System, is equipped with a 1000mAh battery, supporting charging while vaping and enabling up to 60 hours of continuous use—ideal for daily life and travel. Its exclusive “SP” series mesh coil improves heating efficiency by 30% in SMART mode, and the POWER mode can deliver 30W output in just 0.5 seconds, offering double the flavor intensity and an exceptionally stimulating vaping experience that appeals to young users seeking premium performance.
Another standout is the SP2S Apollo Disposable Vape, a disposable series that features two inhaling modes with a button switch and a smart display. Its minimalist, high-quality design combined with an optimized airflow system increases aroma saturation by 54%, ensuring both an ultra-quiet and highly faithful flavor reproduction. Backed by SP mesh coil technology, even under low-power conditions, it enhances e-liquid flavor by 40%, making it the first choice for flavor enthusiasts.
Illicit Channel Risks Persist, but Compliant Brands Are More Favored
Although countries like Singapore and Vietnam impose certain restrictions on vapes, data shows that among 21- to 29-year-olds, the vape usage rate (7.8%) has already surpassed that of traditional cigarettes (5.7%). Many users obtain these products through online platforms and messaging apps such as Telegram and WhatsApp, posing challenges for regulatory control.
This trend, however, also reflects a strong market demand for high-quality alternative products. As a brand that insists on compliant operations, SP2S Vape consistently sells through officially authorized channels, strictly controls product quality, safeguards consumer rights, and actively participates in industry standardization while continuously upgrading its technology.
Southeast Asia Vape Market Trend Rising—A Must-Watch Opportunity
The report also indicates that many smokers are likely to try vapes or HNB products in the next six months, signaling a new round of growth in the Southeast Asia vape market. For example, in Malaysia, 14.8% of 20- to 29-year-olds have already switched to vapes instead of traditional cigarettes—a percentage that continues to rise rapidly.
Against this backdrop, choosing a reliable and technologically advanced vape brand becomes particularly important. With its excellent user experience and continuous product innovation, SP2S has become the top choice among young consumers in Southeast Asia. Whether you are a daily user focused on value or a connoisseur seeking a premium, tech-driven flavor experience, SP2S offers the ideal vaping solution.
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