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Vietnam Vape Shop Compliance Guide: How Retailers Can Stay Compliant Under 2026 E-Cigarette Regulations

August 28,2026 | View: 4595

Understanding Vietnam’s 2026 Vape Regulations

Vietnam’s regulatory environment for electronic cigarettes changed significantly after the National Assembly approved a nationwide ban on the production, trading, import, storage, transportation, and use of e-cigarettes and heated tobacco products from 2025.

For businesses, the issue is therefore no longer simply how to operate a vape shop under tighter rules. Retailers, venue managers, distributors, and other commercial operators need to understand how the ban affects their premises, staff procedures, customer interactions, and existing product-related activities.
Decree 371/2025/NĐ-CP introduced specific administrative penalties for the use and accommodation of e-cigarettes and heated tobacco products from December 31, 2025. These penalty provisions were subsequently incorporated into Decree 90/2026/NĐ-CP, which took effect on May 15, 2026 and currently governs administrative penalties in the health sector.

What Responsibilities Do Business and Venue Operators Have?

Under Decree 90/2026/NĐ-CP, individuals using e-cigarettes or heated tobacco products may face fines ranging from 3,000,000 to 5,000,000 VND. The products involved may also be subject to mandatory destruction.
A person who allows or accommodates another person using these products at premises under their ownership or management may face a fine of 5,000,000 to 10,000,000 VND, subject to specific exceptions stated in the regulation.
For commercial premises, this makes active venue management important. Businesses should avoid creating environments or procedures that could be interpreted as permitting prohibited product use.


How Businesses Can Manage E-Cigarette Compliance Risks

1. Establish Clear Internal Policies

Businesses should create written procedures explaining applicable restrictions and how employees should respond to prohibited product use.
Clear notices can also help communicate premises rules to customers and reduce uncertainty during daily operations.

2. Review Customer Areas and Staff Procedures

Managers should review seating areas, demonstration spaces, counters, and other customer interaction zones where prohibited use could occur.
Employees should understand that product demonstrations or customer requests involving on-site use must be handled in accordance with current Vietnamese law.

3. Train Staff and Maintain Records

Staff training should cover customer communication, escalation procedures, and incident handling.
Where appropriate, businesses may keep internal records of compliance training and significant incidents. Documented procedures can help demonstrate that management has established and enforced operational controls.


Working With Suppliers and International Partners

Manufacturers and suppliers operating across multiple markets should provide accurate technical specifications, quality documentation, labeling information, and market-specific compliance materials where applicable.
These services must always reflect local legal requirements. Product documentation or B2B support should not be interpreted as authorization to sell or distribute products in markets where those activities are prohibited.
SP2S supports international partners through structured quality control, verified technical documentation, and market-related compliance information for jurisdictions where relevant commercial activities are legally permitted.

Frequently Asked Questions

Can a business owner be fined if customers use e-cigarettes on the premises?

Yes. Under Decree 90/2026/NĐ-CP, accommodating another person’s use of e-cigarettes or heated tobacco products at premises under one’s ownership or management may result in a fine of 5,000,000 to 10,000,000 VND, subject to specified exceptions.

Can vape products currently be legally sold in Vietnam?

Vietnam has prohibited the production, trading, import, storage, transportation, and use of e-cigarettes and heated tobacco products from 2025. Businesses should obtain qualified local legal advice before taking any product-related action.


Sources: Vietnam Government Portal; Resolution 173/2024/QH15; Decree 371/2025/NĐ-CP; Decree 90/2026/NĐ-CP
Disclaimer: This article provides general regulatory information and does not constitute legal advice.

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